Comments for eMarketing SIG Blog http://emarketinggroup.wordpress.com Understanding and Overcoming the Challenges of Marketing Today Wed, 18 Nov 2009 00:58:42 +0000 http://wordpress.com/ hourly 1 Comment on I Got Personal with PURL by Marty Thomas http://emarketinggroup.wordpress.com/2009/03/09/i-got-personal-with-purl/#comment-160 Marty Thomas Wed, 18 Nov 2009 00:58:42 +0000 http://emarketinggroup.wordpress.com/?p=63#comment-160 Hi.. I would encourage your readers to check out http://www.purlem.com. It offers an extremely simple way to get up and running with Personal URLs. And you can try it for free... Hi.. I would encourage your readers to check out http://www.purlem.com. It offers an extremely simple way to get up and running with Personal URLs. And you can try it for free…

]]> Comment on I Got Personal with PURL by Anthony Casimano http://emarketinggroup.wordpress.com/2009/03/09/i-got-personal-with-purl/#comment-142 Anthony Casimano Wed, 15 Jul 2009 22:32:38 +0000 http://emarketinggroup.wordpress.com/?p=63#comment-142 PURLS (Personalized URLs) The Personalized URL (PURL) is a very powerful Direct Marketing tool. Used in conjunction with Variable Printing Data, PURLs can help you surpass your most ambitious marketing goals. A PURL is really just a simple, personalized website. By adding a PURL (such as CustomerName.GrowYourBiz.com) to a Direct Mail piece, you can create an incomparable cross marketing campaign. As noted by the Direct Marketing Association (DMA), a PURL can:  Increase response rates by as much as 400%  Reduce cost per lead by 50%  Secure invaluable information about each customer  Convert prospects into loyal customers  Enhance your Customer Relationship Management (CRM)  Equip your sales force with highly qualified leads  Track and measure campaign responses in real-time Additionally, recent industry studies reveal that nearly half of direct mail recipients prefer to respond online. In fact, one quarter of recipients will only respond on line. Metro Data & Mailing can help you capture these valuable leads by creating a PURL to reinforce every direct mail piece created through our Variable Data Printing. Considering their widespread reach, PURLs are certainly one of the most cost effective means to increase response rates. In fact, they can easily fit into virtually any marketing budget at just a few cents apiece. Metro Data & Mailing can help you create hundreds or thousands of customized PURLs in record time utilizing your customer database or mailing list. PURLs will also help propel your marketing efforts to the next level. You can secure information not available through conventional campaigns with a single, general web site link. And you can use this information to determine the effectiveness of your marketing, learn more about your customers, provide your sales force with hot leads and grow your business. Two Great Resources for PURL’s are: www.metrodm.net www.pennyapurl.net These systems are far more sophisticated than other software out there, fully customizable, and far less expensive as they are the creators, not distributors. PURLS
(Personalized URLs)

The Personalized URL (PURL) is a very powerful Direct Marketing tool. Used in conjunction with Variable Printing Data, PURLs can help you surpass your most ambitious marketing goals. A PURL is really just a simple, personalized website. By adding a PURL (such as CustomerName.GrowYourBiz.com) to a Direct Mail piece, you can create an incomparable cross marketing campaign. As noted by the Direct Marketing Association (DMA), a PURL can:
 Increase response rates by as much as 400%
 Reduce cost per lead by 50%
 Secure invaluable information about each customer
 Convert prospects into loyal customers
 Enhance your Customer Relationship Management (CRM)
 Equip your sales force with highly qualified leads
 Track and measure campaign responses in real-time

Additionally, recent industry studies reveal that nearly half of direct mail recipients prefer to respond online. In fact, one quarter of recipients will only respond on line. Metro Data & Mailing can help you capture these valuable leads by creating a PURL to reinforce every direct mail piece created through our Variable Data Printing.

Considering their widespread reach, PURLs are certainly one of the most cost effective means to increase response rates. In fact, they can easily fit into virtually any marketing budget at just a few cents apiece. Metro Data & Mailing can help you create hundreds or thousands of customized PURLs in record time utilizing your customer database or mailing list.

PURLs will also help propel your marketing efforts to the next level. You can secure information not available through conventional campaigns with a single, general web site link. And you can use this information to determine the effectiveness of your marketing, learn more about your customers, provide your sales force with hot leads and grow your business.
Two Great Resources for PURL’s are:
http://www.metrodm.net
http://www.pennyapurl.net
These systems are far more sophisticated than other software out there, fully customizable, and far less expensive as they are the creators, not distributors.

]]> Comment on Holly Buchanan Increases Website Conversions: Part II of II by Arindam Mitra http://emarketinggroup.wordpress.com/2008/04/30/holly-buchanan-increases-website-conversions-part-ii-of-ii/#comment-117 Arindam Mitra Thu, 29 Jan 2009 05:24:47 +0000 http://emarketinggroup.wordpress.com/?p=40#comment-117 Good informative post indeed. Before optimizing a page for improving conversion page, what I always decide and set apart first is the unique selling point (USP) of your product and services. You can have a look <a href="http://www.mywebpp.com/blog/3-killer-tips-increaseimprove-website-conversions/" rel="nofollow">here</a>. What do you say? Good informative post indeed. Before optimizing a page for improving conversion page, what I always decide and set apart first is the unique selling point (USP) of your product and services. You can have a look here. What do you say?

]]> Comment on “This Isn’t the Same Old Marketing and PR You’ve Tried Before” by Cathy von Birgelen http://emarketinggroup.wordpress.com/2008/10/21/this-isnt-the-same-old-marketing-and-pr-youve-tried-before/#comment-115 Cathy von Birgelen Sun, 02 Nov 2008 15:23:04 +0000 http://emarketinggroup.wordpress.com/?p=54#comment-115 Your message had a great impact on many of us. Several people who attended your session in Erie tell me they are now examining their traditional marketing and communications methods to determine how they can integrate new media strategies. For some, I hear their biggest challenge is convincing the final decisions makers. Unfortunate for them...they did not hear your message about the changing dynamics of a digitally savvy world. I encourage them to listen to the podcast and read your book! http://www.ebizitpa.org/programs/emarketing/resources/podcasts.htm Your message had a great impact on many of us. Several people who attended your session in Erie tell me they are now examining their traditional marketing and communications methods to determine how they can integrate new media strategies. For some, I hear their biggest challenge is convincing the final decisions makers. Unfortunate for them…they did not hear your message about the changing dynamics of a digitally savvy world. I encourage them to listen to the podcast and read your book!

http://www.ebizitpa.org/programs/emarketing/resources/podcasts.htm

]]> Comment on “This Isn’t the Same Old Marketing and PR You’ve Tried Before” by David Meerman Scott http://emarketinggroup.wordpress.com/2008/10/21/this-isnt-the-same-old-marketing-and-pr-youve-tried-before/#comment-107 David Meerman Scott Wed, 22 Oct 2008 16:45:10 +0000 http://emarketinggroup.wordpress.com/?p=54#comment-107 Wow, you were paying attention. Thanks for the comprehensive writeup. David Wow, you were paying attention. Thanks for the comprehensive writeup.

David

]]> Comment on The Next Step in SEO Presentations by socio gaga http://emarketinggroup.wordpress.com/2007/12/17/the-next-step-in-seo-presentations/#comment-102 socio gaga Mon, 09 Jun 2008 03:41:02 +0000 http://emarketinggroup.wordpress.com/2007/12/17/the-next-step-in-seo-presentations/#comment-102 Great post and very helpful. I will definitely bookmark this one and forward it to others. Thanks! Great post and very helpful. I will definitely bookmark this one and forward it to others. Thanks!

]]> Comment on Holly Buchanan Increases Website Conversions: Part II of II by Holly Buchanan Increases Conversion during the King Conversion Conference- Part I of II « eMarketing SIG Blog http://emarketinggroup.wordpress.com/2008/04/30/holly-buchanan-increases-website-conversions-part-ii-of-ii/#comment-100 Holly Buchanan Increases Conversion during the King Conversion Conference- Part I of II « eMarketing SIG Blog Thu, 01 May 2008 20:12:56 +0000 http://emarketinggroup.wordpress.com/?p=40#comment-100 [...] the eMarketing SIG « Your Web site as a sales and marketing channel… Holly Buchanan Increases Website Conversions: Part II of II [...] [...] the eMarketing SIG « Your Web site as a sales and marketing channel… Holly Buchanan Increases Website Conversions: Part II of II [...]

]]> Comment on Holly Buchanan Increases Conversion during the King Conversion Conference- Part I of II by Rodger D. Johnson http://emarketinggroup.wordpress.com/2008/04/28/kingconversionparti/#comment-99 Rodger D. Johnson Thu, 01 May 2008 13:30:28 +0000 http://emarketinggroup.wordpress.com/?p=39#comment-99 This is nothing new. While I appreciate the information, and it's well presented. Anyone up-to-date on Jakob Nielson's work understands how and why usability is so important to communicating and connecting to people on the web. Equally important is how the message is crafted. While Nielson recommends how information should be presented on the web, we have to look at two different bodies of research to construct resonating messages. Those two bodies of research are communication and social psychology. To many of us practicing communication shy away from crafting messages that touch the very core of a person's emotions and connects that to the product, service or cause we are communicating about. Theirs more to consider, such as designing two-way symmetrical or asymmetrical messages campaigns. That requires us to bring in another body of research -- current practices in public relations campaign development. This is nothing new. While I appreciate the information, and it’s well presented. Anyone up-to-date on Jakob Nielson’s work understands how and why usability is so important to communicating and connecting to people on the web. Equally important is how the message is crafted. While Nielson recommends how information should be presented on the web, we have to look at two different bodies of research to construct resonating messages. Those two bodies of research are communication and social psychology. To many of us practicing communication shy away from crafting messages that touch the very core of a person’s emotions and connects that to the product, service or cause we are communicating about. Theirs more to consider, such as designing two-way symmetrical or asymmetrical messages campaigns. That requires us to bring in another body of research — current practices in public relations campaign development.

]]> Comment on Holly Buchanan Increases Conversion during the King Conversion Conference- Part I of II by Holly Buchanan Increases Website Conversions: Part II of II « eMarketing SIG Blog http://emarketinggroup.wordpress.com/2008/04/28/kingconversionparti/#comment-98 Holly Buchanan Increases Website Conversions: Part II of II « eMarketing SIG Blog Thu, 01 May 2008 04:52:44 +0000 http://emarketinggroup.wordpress.com/?p=39#comment-98 [...] About the eMarketing SIG « Holly Buchanan Increases Conversion during the King Conversion Conference- Part I of II [...] [...] About the eMarketing SIG « Holly Buchanan Increases Conversion during the King Conversion Conference- Part I of II [...]

]]> Comment on The Next Step in SEO Presentations by Discover Paid Search from A to Q « eMarketing SIG Blog http://emarketinggroup.wordpress.com/2007/12/17/the-next-step-in-seo-presentations/#comment-60 Discover Paid Search from A to Q « eMarketing SIG Blog Tue, 18 Dec 2007 16:33:41 +0000 http://emarketinggroup.wordpress.com/2007/12/17/the-next-step-in-seo-presentations/#comment-60 [...] eMarketing SIG Blog Understanding and Overcoming the Challenges of Marketing Today « The Next Step in SEO Presentations [...] [...] eMarketing SIG Blog Understanding and Overcoming the Challenges of Marketing Today « The Next Step in SEO Presentations [...]

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