Do You Know Your eMarketing Metrics?

Do you know how to measure the success of your online marketing activities?

Do you know how many unique visitors enter through your home page?

Do you know how many exit your site after entering the home page?

Do you know what the relative bounce rate benchmark is specific to your site?

You should.  Every site is different but the rule of thumb is it should be well under 50%.  Think about it…if 50% or more visitors are coming to your home page and then exiting you’ve got a problem…maybe a relevance problem?  Maybe the copy or look and feel does not speak to your target audience.  Perhaps visitors are confused about your offerings and how you can help them.  If you are using your site to generate leads and the bounce rate is high, then your homepage is performing very poorly.  You need to know your website metrics information and then optimize the page to perform more effectively. 

This is the kind of information AJ Miceli, VP of Marketing for FishUSA.com and Communications Professor at Gannon shares in his webinar:  eMarketing Metrics, Benchmarks & Tactics offered by eBizITPA.  It is packed with industry standard metrics for web, email, and search engine marketing that you absolutely need to know for optimizing online marketing value. 

AJ already conducted the research, pouring over hundreds of dollars of industry benchmark reports including: Email Marketing Benchmark Guide from MarketingSherpa and the Response Rate Study from The Direct Marketing Association.  He gives you all the metrics, analytics, definitions and he tells you how to get started measuring your own set of internal benchmarks. 

AJ is easy to get know and listen to.  I’ve know him for many years, going back before he was an online pioneer, starting an ISP back in the early 1990’s, his entrepreneurial activities have grown along with the growth of the internet. He knows how to leverage the internet as a marketing channel and help grow a successful pure play e-tail business like FishUSA.com. It means tracking and monitoring all your activities, online and offline.  And that is what is so great about online marketing – you can track and measure just about everything.   

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