An E-Commerce Event Provides Useful Tools…

Recently, I represented eBizITPA at the E-Commerce Summit at the University of Pittsburgh in Bradford.  At the summit, there were case studies and tools provided that gave insight into how some small businesses are utilizing the Internet to grow their business.  As most of you know, case studies are a helpful way for businesses to learn from others what may or may not work.     

Darron Schott of Blair Corporation, explained the importance of shopping cart navigation, especially when 60% or more of a site’s top audience includes senior citizens.  Though more and more elderly are beginning to surf the Web, many have difficulty finding their way around.  Therefore, navigation has to be quick, simple and in no way confusing, or the company risks losing customers.  Darron explained the process they went through to test which features should be provided and in what way for their target audience.  They completed a workshop with several elderly women where they were able to purchase a product online and as they were going through the check out process, they were videotaped so Blair Corp. could see exactly what areas gave them difficulties.  They then could fix those problems in order to create a better shopping experience for their customers. 

Another speaker, Sarah Caniglia of LaserMonks.com, explained how one small Benedictine Abbey in rural Wisconsin had an idea that could help raise money for his monastery.  But as with many other monks, the Father leading this novel business idea, had little business practice.  They wanted to sell ink cartridges on the Internet.  Sarah and a colleague of hers volunteered to assist the abbey by creating a business plan utilizing Internet marketing.  The company, which focuses highly on supporting their communities by donating to charities are not only able to support their abbey, they are also able to donate any leftover profits to other good causes.    

In addition to case studies, a list of Internet tools was provided to help business owners with Web site analytics.  Carolyn Newhouse of SuperUser Technologies  introduced a tool to assist with researching good keywords.  As many of you know, the key words or phrases you choose to use in the content within your site can help your ranking in popular search engines such as Google or Yahoo!.   With this tool by SEO Company, you can type in keywords or phrases that you use, or are thinking of using, within the titles or pages of your site.  It will provide you with the number of search results that particular word or phrase will receive in Google or Yahoo!.  For instance, say I plan to have a Web site selling glass vases.  I would type in ‘glass vases’ and see how many results that exact phrase will conjure up in Google today.  If the results display 175,000, then there are 175,000 other sites that use that keyword within their site.   

This tool also allows you to not only see how much certain words or phrases are being used but also enables you to go directly to the results within Google or Yahoo!.  Doing that will allow you to research who you’re direct competitors may be. 

Do you want your site to get lost in a pool as large as 175,000?  Of course not!  If you have a niche product or service, you should consider using words or phrases that don’t have as many search results in order to allow users to hone in on your site, and of course your product or service.  This will ensure that you’re site isn’t getting lost in the search results among the other thousands of sites that happen to sell a product similar to yours.   

So, what’s different about your product or site and what are the best key words that describe it?  This tool is really helpful for those of us that can think of keywords but have no idea if they’re the best words to use in terms of search engine rankings.  Have you used this tool before?  Tell us what you think! If you haven’t used it yet, check it out at SEO Company and give us your thoughts! 

http://www.seocompany.ca/tool/keyword-search/

For other keyword tools, visit the following:

http://www.keyworddiscovery.com/search.html 

http://www.freekeywords.wordtracker.com

http://www.keyworddensity.com/

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1 Response to “An E-Commerce Event Provides Useful Tools…”


  1. 1 Nicholas November 20, 2007 at 4:58 am

    For your keyword research try using KeywordSpy – a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.

    It goes with a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.


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